Nicola Butti-Buttistile Design-Vinno 80 High End Ultrasound Scanner

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Interview with nicola butti - BUTTIstile design : Frank Scott: What is the main principle, idea and inspiration behind your design?. nicola butti - BUTTIstile design : clean, pure, functional and emotional .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. nicola butti - BUTTIstile design : my team wanted to create a new language for VINNO's first product: we established a family feeling that has already been defined as "game changer" by the industry main players. Mission achieved. .Frank Scott: What are your future plans for this award winning design?. nicola butti - BUTTIstile design : VINNO has started the manufacturing and they're looking for distributors worldwide, by attending the most prestigious exhibitions (including Vienna ECR - just finished) .Frank Scott: How long did it take you to design this particular concept?. nicola butti - BUTTIstile design : 12 months, from design brief to engineering .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. nicola butti - BUTTIstile design : commissioned by VINNO Technology (Suzhou) Co., Ltd .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. nicola butti - BUTTIstile design : manufactured by VINNO .Frank Scott: What made you design this particular type of work?. nicola butti - BUTTIstile design : VINNO's vision: to bring INNOVATION to the world of ultrasound imaging .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. nicola butti - BUTTIstile design : the final result is mostly the fruit of BUTTIstile team's hard work: including VINNO's boss and the whole team of engineers .Frank Scott: Who is the target customer for his design?. nicola butti - BUTTIstile design : mixed .Frank Scott: What sets this design apart from other similar or resembling concepts?. nicola butti - BUTTIstile design : performance, usability and look, price .Frank Scott: How did you come up with the name for this design? What does it mean?. nicola butti - BUTTIstile design : Customer's marketing strategy. VINNO= Vision (in) INNOvation .Frank Scott: Which design tools did you use when you were working on this project?. nicola butti - BUTTIstile design : multiple .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. nicola butti - BUTTIstile design : special thanks to: Yoyo, Mika, Panda, James, Peter, Sean, Omena, Johnson, Jasper, Winnie and more! .Frank Scott: What is the role of technology in this particular design?. nicola butti - BUTTIstile design : we got some inspiration from A-class surfacing that is usually only applied in the automotive business .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. nicola butti - BUTTIstile design : field research, marketing and sales teams feedback, and the various prototypes have been tested and evaluated in different clinics worldwide .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. nicola butti - BUTTIstile design : so many! mostly regarding the design of the keyboard and the U.I.: interaction design .Frank Scott: How did you decide to submit your design to an international design competition?. nicola butti - BUTTIstile design : 1. I believed we could WIN. And we did. 2. VINNO is a young brand, it needs exposure .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. nicola butti - BUTTIstile design : I learnt that the best customer can push you to new and higher limits. Thanks VINNO. .

Nicola Butti-Buttistile Design-Vinno 80 High End Ultrasound Scanner Images:


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