Aleksandra Toborowicz-Grafika Asp Krakow Artistic Catalogue

At Design Interviews

Interview with Aleksandra Toborowicz : Frank Scott: How long did it take you to design this particular concept?. Aleksandra Toborowicz : About 9 months .Frank Scott: Who is the target customer for his design?. Aleksandra Toborowicz : The academic and art community, teachers, students and graduates .Frank Scott: How did you come up with the name for this design? What does it mean?. Aleksandra Toborowicz : The name Grafika / ASP / Krakow is the simplest name, easlily recognizable. The most popular words describing our Faculty of Graphic Arts in Cracow. The name was given by editor Łukasz Galusek. .Frank Scott: Which design tools did you use when you were working on this project?. Aleksandra Toborowicz : Adobe InDesign, Photoshop .Frank Scott: What is the most unique aspect of your design?. Aleksandra Toborowicz : Metallic covers folded in a half, with embossed titles, idea of translation connected with the way of printing, the structure, timelines, photographies of Studios, the way of presenting students' works and also designed deliberate errors visible in texts, referring to the graphic arts. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Aleksandra Toborowicz : The printing process .

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