Saana Hellsten's Basik Packaging

Saana Hellsten Shares The Basik Packaging

Saana Hellsten, the project leader of the highlighted project Packaging by Saana Hellsten spells out, Packaging is a big part of the interaction with a product and with her work Basik, Saana Hellsten criticizes packaging that perpetuates gender stereotypes. She disassembles outdated gender norms and increases awareness of people outside of the traditional gender binary. Basik offers a gender-neutral shaving kit, where the emphasis is on the purpose rather than on the gender of the target customer. In the household cleaning products, which usually rely on gendered packaging to communicate messages about the products, Basik focuses on the function of being stackable and remaining gender-neutral..

Saana Hellsten's Basik Packaging Images:


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