Sandy Richardson-Moose Kicking Tee

At Design Interviews

Interview with Sandy Richardson : Frank Scott: What is the main principle, idea and inspiration behind your design?. Sandy Richardson : To use the accurate drop punt kicking technique with a kicking tee to make place and goal kicking easier and more consistent in football codes using ovoid balls. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Sandy Richardson : The main focus has been to allow the foot to pass through underneath the ball completely unimpeded, but also have a product that could be easily carried in sport kit bags. .Frank Scott: What are your future plans for this award winning design?. Sandy Richardson : Currently we are marketing in Australia for training and in-game use. We plan to make the product available in all countries that play Rugby Union and Rugby League. .Frank Scott: How long did it take you to design this particular concept?. Sandy Richardson : From initial idea to commencement of tooling was 8 months. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Sandy Richardson : The design development work, starting from the basic idea, was commissioned by our client. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Sandy Richardson : Our client is producing and distributing the product themselves. .Frank Scott: What made you design this particular type of work?. Sandy Richardson : This was an exciting opportunity to work on innovative sports equipment. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Sandy Richardson : We looked at sporting goods in general, but there were no particular designs we referred to. .Frank Scott: Who is the target customer for his design?. Sandy Richardson : Target customers are Rugby Union, Rugby League and Australian Rules Football League players, coaches, trainers and parents of junior players .Frank Scott: What sets this design apart from other similar or resembling concepts?. Sandy Richardson : There are no similar kicking tees. All other tees are various forms of a cone shape. .Frank Scott: How did you come up with the name for this design? What does it mean?. Sandy Richardson : The name MOOSE came from the visually strong antler form that we developed for the support arms holding the ball. The two antler forms strongly suggest a moose. .Frank Scott: Which design tools did you use when you were working on this project?. Sandy Richardson : Development was done using Siemens SolidEdge 3D modeling software and prototypes made from machining from solid plastic material. .Frank Scott: What is the most unique aspect of your design?. Sandy Richardson : Kicking with the foot coming straight through underneath the ball. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Sandy Richardson : Regarding kicking, David MacKay, worked with coaches and players to test and refine the design. We worked very closely with our manufacturer in China who assisted in resolving difficulties in overmoulding the TPE over the polypropylene antlers. .Frank Scott: What is the role of technology in this particular design?. Sandy Richardson : Overmoulding technology was critical to achieve a soft feel and to provide safety in use. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Sandy Richardson : Design development was verified with user testing and feedback from coaches and experienced older players. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Sandy Richardson : The design resolution of the antler to bridge clip assembly was challenging. The clipping needed to provide a good "click" sound on assembly so the user knew it was correctly assembled. .Frank Scott: How did you decide to submit your design to an international design competition?. Sandy Richardson : We came across A Design Awards and thought that our design was worthy of an award. We want to promote the product into international markets. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Sandy Richardson : The design team learnt a lot more about designing for two shot mouldings and how to design a clipping assembly that is sufficiently strong for the use but also allows "popping" apart if the tee is fallen on as part of the safety strategy to prevent injuries. .Frank Scott: Any other things you would like to cover that have not been covered in these questions?. Sandy Richardson : Combining all the functional features and achieving an exciting sporting look to the product. .

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